Welcome to the TR GO for GOLD Wine and Champagne award feature
On behalf of the TR GO for GOLD awards team, we would like to thank you in advance of submitting your award entry for the fashion category. We fully appreciate the time and effort that goes into creating a successful awards entry, and that is why we have made the TR GO for GOLD awards value added in terms of; being able to use your entry as a marketing document, for benchmarking purposes, for recognition of excellence and best practice and of course business growth.
You probably know by now that these awards are split into product categories and there is an award 'Above and Beyond' which recognises those who work tirelessly to ensure the success of the products sold within Travel Retail.
To build industry confidence in the TR GO for GOLD awards we recruited TR industry and category experts to work with us to create our "Guides to Gold', (an invaluable document for all entries) the judging criteria and of course, actually judging the entries. It was an honour when Stuart McGuire agreed to join our esteemed team of experts.
All About Travel Wine and Champagne
(low & non alcoholic)
It is a very competitive market, with space being at a premium, so products need to be fast moving and easily replenishable if they are lower in price, whilst the premium products cannot sit on the shelves. There are many different drivers depending on space available, with airport shopping very different to border stores or ferries, and local taxes also play a huge part in potential consumption and choice. Arrivals shopping in Scandinavia will be a very different proposition to Gatwick North. Judging will take into account the target Travel Retail environment for the products. The Asian market has developed so strongly over the last years, especially for premium labels. Key points will be the clear passion of the producer, innovation and ability to sell off-shelf, clear marketing and of course ensuring that the whole package reflects the quality, taste, smell and overall experience of the product. Kindness to the environment/making the world a better place through the product is also an important consideration.
Wine & Champagne collaborator & judge:
Involved in the TR industry for many years, Stuart originally specialised in watches and jewellery until the investment of Heinemann into his business in 2007. Thereafter the business diversified into all sectors, directly servicing UK clients with Perfume and Cosmetics, Tobacco and Luxury gifts and securing exclusive supply contracts for Heinemann for the LTC category to clients including Harding Retail and Guernsey Airport (contracts still operating today). Stuart is working closely with several brands and operators currently through his consultancy business JNS Brand Management Ltd, together with his wife Jaclyn.