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FIVE very good reasons why brands should GO for GOLD, the TR proposed industry Standards

  1. With centralised purchasing departments becoming the norm and the drive to hold less and less stock, establishing a point of difference for your product is imperative to its success. Achieving the Go for Gold Standard could make the difference between getting an order and not! We will be sending this Standard’s criteria to many of the world’s largest airport retailers and airlines, so they know what exactly what this Go for Gold Standard stands for.

  2. You will receive the Go for Gold logo (depending on which level you have achieved) that you can add to your email signatures and any future marketing materials.

  3. You will also receive both constructive and positive feedback from the Judges.

  4. If you are in Cannes during the TFWA Exhibition, you will be presented with your certificate, presented in a display stand, in Cannes, on the first day of the TFWA exhibition for all to see. If not, we will post your certificate to you.

  5. Photos of the presentation will be provided and those reaching the Gold Standard have the option of a case study, outlining their entry being promoted on LinkedIn and on our website.



Christine started her career in travel as cabin crew with British Caledonian Airways.   Understanding and providing excellent customer service has been at the heart of everything she has achieved.


Being at the helm of Travel Retail Training (TRT) for many years, gave her the opportunity to develop and showcase the talents of cabin crew from around the world and bring airlines and suppliers together to drive standards and recognise excellence in a motivational environment.


Her latest initiative, TR ' GO for GOLD' awards, draws upon her extensive experience which this time focuses on the products, brands and people that go to make Travel Retail the dynamic industry we know and love.

Go for Gold Travel Retail Awards - Christine Martin
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