Travel Retail
GO for GOLD

A quick overview of where TR GO for GOLD is in its goal to become TR industry recognised standards.

The proposed award standards were published via the Moodie Davitt Report and on LinkedIn. We were delighted to receive over 1500 impressions!

For those of you who are unfamiliar with the difference between and 'standard' and a traditional award

is in the way, and what information is requested, scored and graded. Nearly all of the information required to reach a standard should already be ‘on file’ and only requires a one click upload to be included in a submission.

The big plus is that there is no need for expensive presentations to be commissioned when submitting an entry to reach the TR GO for GOLD standard!

TR GO FOR GOLD ESSENTIALS

GO for GOLD

These Standards are open to all organisations operating within the TR industry

Quality Assurance

TR Industry & Category Expert Judges

Industry consultation

Feedback

available

No Awards Ceremony!

Certificates will be presented at during TFWA in Cannes, at pre arranged times, or certification can be posted.

Standard categories

1. Iconic TR Products (launched no later than 2013)

2. Established TR products, (launched no later than 2021)

3. TR Product innovation

TR Product Launches

Recognition

As well as a hard copy framed certificate you will receive:

1. Soft copy of certificate and logo

2. Photos of the presentation

3. Feedback from judges which can be used in future marketing

4. Option to be featured on the TR GO for GOLD website and/or LinkedIn

1, 2, & 3
standards criteria

Product & Packaging Design, Development

Marketing

Doing the right thing

Measuring Success

TR Product Launch
standards criteria

Implementation

Measuring success

A small investment

There is a charge of £299 (plus vat @20% where applicable) per organisation to enter. Organisations may enter up to 3 products for this cost.

Strategy

Travel Retail GO for GOLD