Travel Retail
GO for GOLD
2024
Following on from the highly successful launch of TR GO for GOLD in 2023, we have now reached the second phase of its transition from an 'awards' to recognised and celebrated TR industry standards.
A standard is different to a traditional awards in the way, and what information is requested, scored and graded. Nearly all of the information required to reach a standard should already be ‘on file’ and only requires a one click upload to be included in a submission.
This phase of the proposed standards development invites industry consultation. By clicking on the 'Proposed TR Industry Consultation button below, you can choose any one or all (4) of the proposed standards to download and provide feedback. This is a quick and easy process and to say "thank you" to those providing us with their invaluable feedback, we are offering a 10% discount off TR GO for GOLD entries.
TR GO FOR GOLD FACTSHEET
GO for GOLD
These Standards are open to all organisations operating within the TR industry
Quality Assurance
TR Industry & Category Expert Judges
Industry consultation
Feedback
available
No Awards Ceremony!
Certificates will be presented at during TFWA in Cannes, or certification can be posted.
Standard categories
Iconic TR Products
Established TR products, (launched no later than 2021)
Product innovation
TR Product Launches
Vision
To further the transition of the original awards, into becoming TR industry recognised standards which are recognised and valued by travel brands and retailers
Standards criteria
Product & Packaging Design, Development
Marketing
Doing the right thing
Stories of success
Opening 1st May 2024
A small investment
There is a charge of £299 (plus vat @20% where applicable) per organisation to enter. Organisations may enter up to 3 products for this cost.