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Star-shaped Earrings
Jewelry Fashion

Welcome to the TR GO for GOLD Jewellery category award feature

On behalf of the TR GO for GOLD awards team, we would like to thank you in advance of submitting your award entry for the fashion category. We fully appreciate the time and effort that goes into creating a successful awards entry, and that is why we have made the TR GO for GOLD awards value added in terms of; being able to use your entry as a marketing document, for benchmarking purposes, for recognition of excellence and best practice and of course business growth.

You probably know by now that these awards are split into product categories and there is an award 'Above and Beyond' which recognises those who work tirelessly to ensure the success of the products sold within Travel Retail.

To build industry confidence in the TR GO for GOLD awards we recruited TR industry and category experts to work with us to create our "Guides to Gold', (an invaluable document for all entries) the judging criteria and of course, actually judging the entries. It was an honour when David Butler agreed to join our esteemed team of experts.

All About TR Jewellery

Jewellery has been and remains an important category in Travel Retail.  Its small size to high value ratio makes it ideal for all Travel Retail channels where space is a premium, while its artistic beauty and glitz enable eye catching displays to be created in airport and cruise ship retail spaces.  Some of the highest priced items sold in inflight retail are jewellery and some brands have had up to eight pages and twelve listings in one inflight brochure.  Jewellery can be multipurpose and collectable which has helped in repeat sales and the building of successful global brands.

Jewellery collaborator & judge:
David Butler

David has been involved in jewellery since 1986 when he co-founded the business that was to become the international bestselling brand Hot Diamonds.  Since 2006 David has been an international key account and business development professional specialising in branded sales in the prestigious global Travel Retail and Duty Free channel working with established international brands Hot Diamonds, Clogau Gold, Pandora International and Hanse Distribution.  Now retired, he plays golf and is seniors chairman and competitions secretary at his local golf club.  David wants to offer this lifetime of experience to the ‘Go for Gold’ judging panel to help others achieve their goals in Travel Retail.

Image by Asal Mshk
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