About Cosmetics in Travel Rewtail.
This is the second in our series of articles, which features a specific award category. This article features the Cosmetics Category and our expert and judge, Carolyn Mariani.
A quick overview of the rationale behind the TR GO for GOLD awards: These awards are exclusively for products being shown at the Tax Free World Exhibition in Cannes 2023 and the people who make them successful.
For the first time, instead of entries competing against each other, entrants are striving to achieve one of 3 attainment levels - Bronze, Silver or Gold.
Welcome to the TR GO for GOLD Cosmetics award category feature
This is the second in our series of articles which features the Cometic award category.
A quick overview of the rationale behind the TR GO for GOLD awards:
These awards are exclusively for products being shown at the Tax Free World Exhibition in Cannes 2023 and the people who make them successful.
For the first time, instead of entries competing against each other, entrants are striving to achieve one of 3 attainment levels - Bronze, Silver or Gold.
Winning a product category award provides recognition of best practice and excellence across the key disciplines of: product design and development, customer touchpoints and doing the right thing and of course, success.
About Cosmetics in Travel Retail.
Cosmetics in Travel Retail are a beautiful way to capture planned, impulse and add-on purchases in any segment. Whether as a gift or a self-purchase, this category commands less brand loyalty than skincare, for example, in exchange for novelty, value and fun. From nail polish to mascara to that perfect shade of lip gloss, the Cosmetics Category captures customers of all ages, ethnicities, and incomes, providing them instant gratification as well as excellent revenue enhancement for retailers.
This category has made great improvements in creating and bring to market shade which suit a variety of skin tones.
Cosmetics Category Expert & Judge -
Carolyn Mariani
Carolyn is delighted to have been invited to participate as a judge in this year’s Travel Retail Go for Gold awards. She is an intrepreneur at heart and after many years of buying all product categories to create comprehensive product ranges for some of the world’s best inflight duty free programs, this opportunity just felt like ‘home’. She is a huge fan of innovation, design, and quality, and looks forward to applying her experience in bringing products to the market that resonate with consumers and optimize revenue. Wishing all the entrants the best of luck!