Welcome to the TR GO for GOLD Skincare category award feature
On behalf of the TR GO for GOLD awards team, we would like to thank you in advance of submitting your award entry for the fashion category. We fully appreciate the time and effort that goes into creating a successful awards entry, and that is why we have made the TR GO for GOLD awards value added in terms of; being able to use your entry as a marketing document, for benchmarking purposes, for recognition of excellence and best practice and of course business growth.
You probably know by now that these awards are split into product categories and there is an award 'Above and Beyond' which recognises those who work tirelessly to ensure the success of the products sold within Travel Retail.
To build industry confidence in the TR GO for GOLD awards we recruited TR industry and category experts to work with us to create our "Guides to Gold', (an invaluable document for all entries) the judging criteria and of course, actually judging the entries. It was an honour when Valerie Marks agreed to join our esteemed team of experts.
All About TR Skincare
Skincare products in Travel Retail provide the Travel Retail consumer an excellent opportunity to “restock”, add-on, and/or sample new skincare lines, as Travel Retail generally provides substantial savings on these items, compared to domestic market prices. Product extensions within the Skincare category sold in Travel Retail maximise impulse purchases and therefore enhance revenue.
This Category has long been a “legacy category”, a staple, one of the largest revenue generating categories in the history of Travel Retail. It is true, that entire Travel Retail store layouts are /have been planned AROUND the Skincare category locations within the store, maximizing the footfall and highest capture rate, increasing retail sales, and overall profitability.
Skincare brands have historically been pioneers, in embracing and supporting the Travel Retail environment, by designing unique formats, packaging and exclusive offers for the channel. Technology has also played its part in the development of this category. By introducing anti-aging, anti-wrinkle, and intensive moisturising ingredients (e.g., retinol hyaluronic acid), combined with the consumers continued education on the effects of the environment and the stress of the recent pandemic on the skin, further enhance its importance in the Travel Retail offerings.
Skincare collaborator & judge:
Valerie is excited to have been invited to participate as a judge in this year’s Travel Retail Go for Gold awards. She is a “life-timer” in Travel Retail professionally, with extensive experience in Asia, Americas, and Europe regions, familiarizing her with people and products from around the globe, and each regions uniqueness and preferences. Her experience in the Perfumes and Cosmetics, and Luxury Accessories has involved everything from creating and developing events, writing training programs – even building merchandising systems, and materials – along with the expected product / package development to the final step of getting items on the shelves, and into the consumers hands.
“One of the most fascinating activities is to visit a store, and watch the consumer move through the isles, following their shopping decisions as they go. What makes them stop, select, try, and finally buy…it’s a journey that has always, and continues to mesmerize me. I’m looking forward to some stellar products being submitted for this prestigious new programme”.